How to use assessment and strategy for scaling success

Team Meeting | How we use assessment to create effective scaling strategy

interview podcast real talk team


In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expert insights and practical steps that make Scaling School an indispensable tool for business owners seeking meaningful and sustainable expansion.

Ariana and I talk about the complexities of the BSAT, highlighting its evolution from a 36-question tool to a comprehensive 70-question assessment. We discuss Ariana's vital role as the Student Success Manager and how she ensures each Scaling School participant maximizes their program experience. Expect to gain insights into common challenges faced by businesses at various growth stages and how the interplay of planning, visibility, and sales can make or break success. We also touch on the iterative process behind the continuous enhancement of both the BSAT and our advising approach, ensuring they remain relevant and effective for diverse business types. This episode is not just informative but a candid reflection of our passion for empowering entrepreneurs through tailored support and data-driven strategies.

Topics covered:

  • Introducing the BSAT – Easy Scaling's innovative tool for assessing business growth potential.
  • Exploring the essential elements of business success: leadership, product offerings, visibility, operations, planning, and sales.
  • The growth of the BSAT – expanding its reach and depth for a more thorough analysis.
  • Ariana's role in guiding Scaling School students towards achieving their business goals.
  • Identifying and addressing common themes in business challenges across different growth stages.
  • The crucial link between effective planning and achieving sales and visibility targets.
  • Utilizing the BSAT as a roadmap for pinpointing key areas of business improvement.
  • The development of the BSAT and advising processes in Scaling School – a journey of continuous refinement.
  • Adapting Scaling School to meet the diverse needs and stages of various businesses.
  • Emphasizing the importance of regular benchmarking and data-driven decision-making in tracking business progress.

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