#BTS | My favorite business failures
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In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.
I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level.
Topics discussed:
- My “on paper” course launch failure that happened shortly after starting my business
- The investments I made when launching my first passive funnel (and how much I made from it)
- The tangible benefits I got from my failed course launch (including over 10,000 leads to my email list)
- Lessons learned on the importance of messaging and offer positioning
- Two opposite examples of deciding whether I should cancel a group program launch after 1 sign up
- The #1 piece of advice I got that turned my launch (and business) around
- The difference between a NO vs. fear/doubt
Links/Resources Mentioned:
- How to use Facebook ads to scale to 7-figures quickly with Jennifer Spivak- https://www.easyscaling.com/blog/episode9
Connect with Jordan Schanda King:
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