How to build your business for the long-term and let your assets work for you with Kelly Mosser

How to build your business for the long-term and let your assets work for you with Kelly Mosser



Tune in as we discuss scaling your business with a focus on long-term sustainability. We dive into shiny object syndrome, looking at your business as a collection of assets, and how those assets stack and build on one another to allow you to leapfrog different stages of growth.

My guest is Kelly Mosser, a seasoned startup strategist and meditation teacher who took her show on the road and started her own practice. Kelly’s work now centers around strategy (practical biz things), science (mindset and brain things) and spirit (transformational personal development, energetics and intuition). 

Kelly and I really hit it off and have a lot in common in our approach to and opinions about entrepreneurship. Her insights really got me going in this episode and there are several hot takes - enjoy!


Topics discussed:

  • The emotional side of business too often gets neglected - we all experience it!
  • Just because you're working hard doesn't mean you're hustling towards burnout.
  • Thinking about WHY you have a business
  •  Treating your business as a science experiment instead of a soap opera
  • What to do when something doesn’t work out in your business
  • Thinking about how you’d feel or react to situations if you were an employee
  • Getting perspective on the time scale of scaling (having patience)
  • Approaching scaling from a long term perspective rather than just short term
  • Why there’s really never any wasted time in business
  • Make a list of all the assets that you've created in your business
  • How to use your assets to the fullest capacity
  • An easy frame for deciding something is a good idea right now
  • Don’t get rid of old outdated assets even if they aren’t perfect
  • Why you should be more redundant in your content
  • If you don't feel like you're being obnoxiously redundant, you're doing it wrong
  • Why pivoting and evolving is actually status quo in business
  •  Avoiding shiny object syndrome
  • Not looking too closely at what other people are doing
  • Sitting with the discomfort when things aren’t working
  • Understanding your bandwidth and not taking on too much is a learned skill
  • Newsflash: not everyone is making 7 figures
  • The importance of context when looking at the success of others
  • Visibility is a tool, not a reward for the success you’ve already created


Connect with Jordan Schanda King:


Connect with this week’s guest Kelly Mosser

  • Website:
  • Instagram:
  • Kelly wants to interview YOU on her top 2% podcast, The Aligned Success Show! She's looking for 13 REAL entrepreneurs to spotlight their businesses and share one challenge they've tackled in the past 12 months. You don't need a 6 or 7 figure business, 10k Instagram followers, or previous podcasting experience. Ready to pitch her?! 

Check out Kelly's podcast for tons of free value for heart-centered entrepreneurs to help you master the magical alchemy between spirit, science, and strategy.


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