5 tips for building a business you actually love
There’s nothing quite like the rush of starting and running a business.
Like the honeymoon period of a new relationship, your motivation is through the roof, and ideas are flowing out of you like water. But this initial ‘heart-eyed emoji’ phase is not sustainable. There will come a point when the real work sets in, hours get long, and your motivation becomes inconsistent.
And this isn’t a bad thing. It means that your business is pushing you to grow. But it’s also important to prioritize your well-being from the get-go to keep your business love strong, even on your toughest days.
Here are my 5 best tips for building a
business that you love.
1. Stop trying to do #allthethings
There’s a glamorized persona of the new entrepreneur hustling on their own and doing everything all of the time. It makes the grind look cute. But anyone who’s ever hustled on their own for an extended period of time knows it’s the path to burnout.
Instead of wearing “14-hour days and not asking for help” as a badge of honor, start normalizing support from the get-go. Make manageable to-do lists, outsource if your budget allows and give yourself grace for slowing down or taking a day off.
2. Make ‘visibility’ enjoyable
It’s no secret that you have to get out there and market your business, but you don’t have to use every trendy marketing tactic out there. By focusing on one or two strategies that you actually enjoy, you can market yourself consistently with ease.
If marketing feels like a chore, you’re not going to do it, at least not consistently and intentionally.
Do you hate video? Start an SEO-focused blog.
Is going on the ‘gram your least favorite activity? Try using YouTube or Facebook groups to market.
There are so many marketing options out there, you just have to find YOUR favorite.
3. Set ‘good, better and best’ financial goals
Having goals is awesome, but so is being flexible. Your business is going to seriously test you. Things will not always go as planned. Setting wild goals can be fun, but it can also leave you frustrated if you don’t hit them.
That’s why setting multiple goals can be a better way.
If you hit your humble ‘good’ goal, you can feel proud. If you surpass it and hit your ‘best’ goal, you can throw an awesome party!
4. Outsource as soon as you can
You are amazing at certain things and not so good at other things. And even if you ARE good at something, it doesn’t mean you should be the one doing it.
Hear me out...you are a CEO. You need to be optimizing your time for the sake of your success and your team’s success.
If you’re always doing every little thing or tasks outside of your zone of genius, you can’t pour your energy into high-value tasks (think income-producing or big picture tasks).
That’s why it’s a good idea to find the best people and outsource tasks. Trust me, you’ll grow much faster.
5. Prioritize support
There are going to be hard days and don’t let anyone tell you otherwise.
You need someone in your corner who will listen to your out-loud thoughts, provide honest feedback, let you feel things, and support you unconditionally. This can be a mentor, biz coach, or biz bestie.
Because if you feel supported, you’ll have the confidence to take the necessary risks for your business’s success.
How will you build a biz that you love?
Running a business and prioritizing your mental health can absolutely happen together. By focusing on your ‘why’ and ditching toxic hustle culture, you can truly create a business you love waking up to each day!